Fri April 18, 2014
The business of branding on Lehigh Valley Discourse
Sally Handlon takes a look at the business of branding with one of Pennsylvania's most well-known brands: Penn State University. Joining Sally in the studio will be two PSU Alums: Letterman's Club member Tom Donchez and PSU Lehigh Valley Advisory Board Chair Howard Kulp. (Original air-date April 17, 2014).