STEVE INSKEEP, HOST:
Good morning. I'm Steve Inskeep. South Korea is a conservative society where men are dominant and also wear lots of makeup. A market research firm finds that this one small nation consumes more than 20 percent of the world's male skin care products. An AP reporter describes women applying lipstick to men, security guards behind layers of makeup and male flight attendants attending makeup class. A popular South Korean catch phrase is: Appearance is power. It's MORNING EDITION. Transcript provided by NPR, Copyright National Public Radio.