Playing a free concert comes with risks. Sure, more people will show up, but they may care less about who's on stage than they do about catching up with friends; ironically, it often means the band has to work harder to win over the crowd. Seattle's Ivan & Alyosha did just that on the final night of the 2013 South by Southwest music festival, at a club called TenOak in Austin, Texas.
Ivan & Alyosha had an audience of mostly new listeners shaking and singing; by the time the band revved up to play its crowd-pleasing, Beatles-esque rocker "Be Your Man," everyone was a fan — even the bartender. Those swinging lights you'll see about two and a half minutes into the performance? That's the way bartenders at the club show their approval. It was a four-lamp night.
Producers: Saidah Blount, Bob Boilen, Mito Habe-Evans; Assistant Producer: Denise DeBelius; Audio Engineers: Suraya Mohamed, Kevin Wait; Videographers: Christopher Farber, A.J. Wilhelm; Editor: Gabriella Garcia-Pardo; Special Thanks to: Apes On Tape, South by Southwest, TenOak; Executive Producers: Anya Grundmann, Keith Jenkins