In Jacksonville, Fla., on Saturday, the Jaguars football team will unveil what it's calling the world's largest video display at a stadium. The team also has added luxury cabanas, where fans can watch the game poolside — improvements that are designed to get the beleaguered team's fans off their couches and into the stadium.
When team officials announced they were adding swimming pools to the stadium, some dismissed it as a gimmick. The Jacksonville Jaguars haven't been to the playoffs since 2007, and the team has been the butt of many a football joke.
Five years ago, printing your own book was stigmatized and was seen as a mark of failure.
"But now," says Dana Beth Weinberg, a sociologist at Queens College who is studying the industry, "the self-published authors walk into the room, and they say, oh, well, 'I made a quarter million dollars last year, or $100,000, or made $10,000.' And it is still more than what some of these authors are making with their very prestigious contracts."