By editor
Originally published on Sun August 26, 2012 12:32 pm
Transcript
LINDA WERTHEIMER, HOST:
Keith Kenniff writes music for advertising.
KEITH KENNIFF: It was funny. When I first started doing this I, thought of commercials like jingles. Like the Roto Rooter, you know, jingle or something like that.
(SOUNDBITE OF A ROTO ROOTER AD)
UNIDENTIFIED MAN #1: (Singing) Call Roto Rooter, that's the name.
UNIDENTIFIED MAN: (Singing) And away goes trouble down the drain.
WERTHEIMER: But Kenniff's music is different
(SOUNDBITE OF AN IPHONE AD)
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